CONNECTING A WORK WITH ITS CREATOR AND RIGHTS OWNER

While digital service providers profit from an abundance of content, creators have difficulty monetizing their work when anyone can upload content and claim it as their own. We call this the attribution problem. 

At Prescient, we’re solving this problem by working with writers, visual artists, and publishers to develop an Attribution Ledger. Using blockchain technology and machine learning, it will establish a reliable and authoritative connection between a creative work file, its metadata, and the entity or person able to authorize the use of the work.