Prescient is a creator-focused innovation lab exploring the future of rights management and content monetization.
We exist to ensure creators are fairly-paid for the use of their work and users get access to trusted content. We believe the exchange of value generated by content should be transparent. We are using exponential technologies, like Blockchain and Machine Learning, to build dynamic ecosystems that enable novel business models that reimagine content interactions.
A new ecosystem, powered by exponential technologies like Blockchain and Machine Learning, is emerging that will evolve the way content creators, publishers and audiences engage with content. Prescient is making this happen by:
Years ago, I conducted interviews with academic librarians across Canada as part of a research project. In conversation with one librarian, I asked about her greatest challenge. “It’s less about quality content and more about how you got there,” she replied with resignation. She explained that most students used Google for research rather than the library’s quality resources, which are more difficult to use.
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